CARITA LAUNCHES NEW IDEAL HYDRATATION PRODUCTS
Anti-Aging Skincare for Dehydrated Skin

Beauty is a state of mind, a way of life and this very idea has been translated into CARITA’s spectacular formulations. Surpassing all standards of luxury and exceeding all expectations of a skincare range, the CARITA name has become synonymous with ultimate perfection. Over 60 years since its inception, CARITA is bringing its renowned beauty institute home with a customized beauty care to be incorporated into one’s daily beauty routine. CARITA is pleased to announce the launch of three new products to their anti-aging skincare collection Ideal Hydratation, a range of preventative anti-aging face care products dedicated to enhancing the radiance of the skin and reducing the appearance of aging and dehydration. The collection features water from the depths of a lagoon on the Polynesian island of Raiatea, near Bora Bora. The lagoon water, rich in essential minerals and trace elements effectively moisturizes tired and dehydrated skin. The water is constantly regenerated as deep ocean water rises to the surface, is filtered of all impurities and sent directly to the CARITA Laboratories.

The leading complexes at the heart of this collection work together to restore the skin’s natural moisturizing system and delay the signs of aging:

  • Lagoon Water - immediate hydration. From the depths of a lagoon on the Polynesian island of Raiatea, this water is especially rich in mineral and trace elements, including sulphur, potassium, sodium, calcium and magnesium to restore the skin’s natural moisturizing system.

  • Aqua-Fix Complex- continuous hydration. A combination of sugars and sodium bio-hyaluronate offers moisturizing properties.

  • Aqua Move Complex- dynamic hydration. Increases movement of interior and exterior cellular water within the skin. Wild flower Extract promotes water circulation between cells and Extract of Codium enables water to be kept at the heart of the skin.*

  • Hydra-Youth Complex with Noni Extract and Glucodefense for skin vitality. Noni Extract is a Tahitian fruit rich in vitamins and mineral salts (calcium, iron and magnesium), known for its stimulating and fortifying properties. This extract is a true skin revitalizer. Glucodefense is a biotechnologically produced complex sugar that strengthens the skin’s natural defenses.**

  • Moisture-Diffusing Virtual Micro-Patch creates a ‘drop-by-drop’ continuous and long-lasting hydration system.

*The Aqua move complex is used in appropriate principal products in the range like the rich lagoon cream and lagoon eye contour.

**The Aqua youth complex is used in appropriate principal products in the range like the rich lagoon cream.

THE NEW IDEAL HYDRATION PRODUCTS

NEW! RICH LAGOON CREAM Age Prevention - Intense Hydro-Nutrition. Moisture retention is essential for maintaining the volume and density of the skin. This rich cream improves the skin’s ability to preserve its water and lipid reserves by forming an invisible protective film on the surface of the skin, limiting water evaporation. The formula includes Samphire Extract for long lasting hydration. Algae Extract promotes cell restoration and cohesion, limiting water loss. After the first application the skin is immediately soothed, comfortable and supple by 90%.* After 28 days, 93% of women found that their skin was better hydrated and nourished.

Apply to the face and neck in the morning and evening, after cleansing.

Suggested Retail Price: $118.00

Size: 50 ml jar

NEW! LAGOON EYE CONTOUR Hydro-Relaxing Express Gel. This fresh and silky smooth gel delivers optimal continuous hydration to the eye contour area, reducing and preventing wrinkles and fine dehydration lines while fading away dark circles and reducing puffiness. The formula features a moisture-diffusing virtual micro-patch that creates a real drop-by-drop hydration system. Rose and Cornflower concentrated water soothes and softens the skin.

Apply morning and evening by lightly patting over the cleansed eye contour.

Suggested Retail Price: $70.00

Size: 15 ml tube

NEW! LAGOON RENOVATEUR SCRUB Awakening Radiance Renovatrice Cream. A lusciously soft cream made from Sunflower Seeds that helps eliminate impurities and dead cells, re-energizing the skin’s natural cell renewal process with a double exfoliating action, enzyme like and mechanical. Sweet Aalmond Oil soothes and softens the skin while Aloe Vera nourishes and vitalizes. Clear and smooth, the skin recovers its radiance and softness.

Apply to dry or damp skin once or twice a week using circular movements, avoiding the eye contour. Rise carefully with warm water.

Suggested Retail Price: $55.00

Size: 50 ml tube

*consumer test conducted on 101 women after a unique application.

** consumer test conducted on 101 women after 2 applications per day during 28 days.

The new CARITA Ideal Hydration collection will be available at Caritadirect.com and select spas and salons nationwide. 

Source: carita.com